Appraise audits customer risk and opportunity by using proprietary statistical models on transactional data
Customer lifetime value is a key determinant of investment risk and opportunity. Traditional excel-based approaches (such as cohort analysis) try to capture and predict customer lifetime value, but tend to ignore what makes customers unique (heterogeneity). This can make these traditional models inaccurate and lead to ineffective decision-making. Appraise leverages probabilistic models that account for customer heterogeneity to produce highly predictive forecasts, providing clarity on both LTV distribution and Company growth prospects.
Learn why our approach is better than traditional cohort analyses, what types of models we use, and what the Appraise process looks like by Requesting a Services Overview